Crave Crush LLC, a company dedicated to helping individuals lead healthier lives by eating less sugar, announced the launch of Crave Crush*, a mint lozenge that reduces sugar cravings within seconds. Its main ingredient, gymnema, is a natural leaf extract that has been a staple of eastern diets for over one thousand years. Gymnema helps support healthy dietary habits by reducing sugar cravings. It influences the tongue’s sweet taste receptors, thereby preventing activation of those receptors by sugar molecules and preventing those receptors from signaling the brain.
“Crave Crush reduces consumption of high-sugar foods. The idea that you can reduce the desire for sugar, in seconds, by suppressing sweet taste is groundbreaking,” said Dr. Eric Stice, a neuroscientist at the Oregon Research Institute and expert on obesity and eating disorders, who has conducted a number of studies on Crave Crush expected to be published later this year.
Crave Crush is sourced from natural ingredients. It was developed using a patented technology created by Crave Crush LLC in partnership with Dr. Grant Dubois, former Director of Ingredient and Product Sciences at the Coca-Cola Company and one of the world’s leading experts on sweet taste. “Crave Crush is a unique, easy-to-use product that has the potential to help millions of people make healthier food choices,” said Dr. Dubois.
Crave Crush is used by professional athletes striving to attain peak performance, strict followers of reduced-sugar diets such as Whole30 and Paleo, and by individuals seeking to attain the health benefits associated with reduced sugar intake.
Crave Crush is now available on www.CraveCrush.com as well as in premium pharmacies throughout New York City.
*Crave Crush is a dietary supplement that helps limit cravings for foods with sugar.
Robert Goldstein, founder and CEO of Crave Crush, created the company in 2012 as part of his effort to curb his own sweet tooth, particularly after intense workouts. After an initial prototype based on a novel concept proved effective, he built a team that refined the product over four intense years of research and development and is now bringing it to market.
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