Blog: B2B Marketing & Customer Experience

4 Reasons to keep your website up-to-date (even if you do not sell anything on it)

4 Reasons to keep your website up-to-date (even if you do not sell anything on it)

Whenever I visit a website that is obviously outdated, it always makes me a bit sad.  For example,  a website with a section for news and events that only contains events from the past and news from 3 years ago, is not inspiring to visit. It makes me, and probably many others, wonder if the…

5 Trends in nutrition and healthy aging in 2017

5 Trends in nutrition and healthy aging in 2017

With the first year half over, it is time to look at some trends that are going on in nutrition and healthy aging. The ranking below is not a representation of which one is the biggest trend this year. 1 Spices and herbs are hot Although they can be literally, they are definitely hot as…

B2B marketing: focus on 4 P’s or should you ‘SAVE’?

B2B marketing: focus on 4 P’s or should you ‘SAVE’?

This morning, I was reading about a company that wants their B2B Marketing department focus on the 4 P’s. And while they are a marketing classic, it made me think about an article that I read a while ago in the Harvard Business Review. In this paper*, the authors mentioned a five-year study involving more…

Customer Experience Management, why you need it!

Customer Experience Management, why you need it!

How do you distinguish your company in a highly competitive marketplace, where many of the products are relatively similar? For many businesses, it is a daily struggle that often ends by lowering prices. For example in the food ingredients industry, many ingredients promise to deliver similar end-results, and it is very hard to differentiate yourself…

The IFT Food Expo 2016 is over, what now?

The IFT Food Expo 2016 is over, what now?

The IFT Food Expo is over, but it doesn’t mean your work as an exhibitor is over. In fact, the most important part begins just now! A good focused follow up is how you create customers, but it is the follow up where many exhibitors fall short. Participating in a trade show is expensive. Companies…

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