Blog: B2B Marketing & Customer Experience

B2B marketing: focus on 4 P’s or should you ‘SAVE’?

B2B marketing: focus on 4 P’s or should you ‘SAVE’?

This morning, I was reading about a company that wants their B2B Marketing department focus on the 4 P’s. And while they are a marketing classic, it made me think about an article that I read a while ago in the Harvard Business Review. In this paper*, the authors mentioned a five-year study involving more…

Customer Experience Management, why you need it!

Customer Experience Management, why you need it!

How do you distinguish your company in a highly competitive marketplace, where many of the products are relatively similar? For many businesses, it is a daily struggle that often ends by lowering prices. For example in the food ingredients industry, many ingredients promise to deliver similar end-results, and it is very hard to differentiate yourself…

The IFT Food Expo 2016 is over, what now?

The IFT Food Expo 2016 is over, what now?

The IFT Food Expo is over, but it doesn’t mean your work as an exhibitor is over. In fact, the most important part begins just now! A good focused follow up is how you create customers, but it is the follow up where many exhibitors fall short. Participating in a trade show is expensive. Companies…

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